Alphabet Inc (NASDAQ:GOOGL) subsidiary Google immediately fixed the label of the Trump Tower on Google Maps after an unidentified individual had changed it to Dump Tower over the weekend.
Dump Tower
When users had looked for the Trump Tower on Google Maps last Saturday, Google Maps showed them an incorrectly labeled location. Users had begun noticing the changed label Saturday afternoon. Consequently, it had quickly become a trend all over the internet, particularly on social networking platforms including Twitter Inc (NYSE:TWTR).
The description of the location had also been changed, describing the Trump Tower as “a 58-story mixed-used” building.
It had been followed by another renaming shortly after the trend gained traction online. The Trump International Hotel & Tower had also been changed into Dump International Hotel & Tower.
Fixing the Issue
Google had responded to the issue immediately after it became a hot topic on Saturday. A Google Maps spokesperson has assured that the company is committed to providing quick resolutions to such glitches that can be misleading or offensive.
“Some inappropriate names were surfacing in Google Maps that should not be, and we apologize for any offense this may have caused,” explained the Google Maps spokesperson.
Meanwhile, US President-elect Donald Trump, whom the said location is named after, has not yet commented on the matter. The building currently serves as his administration transition office.
Some analysts believe that the name change is a form of digital protest against Trump winning the US presidential election.
Amid the technology giant’s quick response to the problem, the fix did not reflect immediately on Google Maps for all users. In some cases, the location is still labeled as Dump Tower even if users searched for Trump Tower after Google has released the fix. It was fully resolved by Sunday morning.
Inaccuracies often occur on Google Maps since the company is open to third party contributors to build and solidify the service further. Consequently, Google has to make fixes every now and then.
On Friday, Alphabet has gained 0.16%, closing at $780.23. Meanwhile, Twitter has dipped 0.88%, closing at $18.06.
