Alphabet Inc (NASDAQ:GOOGL) has unveiled its latest major product known as the Google Home speaker which aims to compete directly with Amazon.com, Inc. (NASDAQ:AMZN) Alexa speakers.

The company had previewed the Google Home speaker in May as a connected speaker similar to the Amazon Echo. The new Google speaker was unveiled at the San Francisco event that was held along with the Google Pixel phones and the Daydream VR headset. The unveiling of the device is the first time that it is making a public appearance.

Just like the Amazon Echo, the Google Home will also feature an artificial intelligence that customers will interact with verbally. The AI is linked to Google’s knowledge graph thus granting it access to more than 70 billion facts. The speaker can also be given other commands such as sending a message to friends or providing directions. The speaker can be connected with other devices such as the Nest thermostat or the Philips Hue lights. It can be also connected to any product that is powered by IFTTT.

Once the devices are connected to any other, it can be given audio commands to control them. The Google Home speaker can also be connected to various music services such as Pandora, Spotify or YouTube. It also allows the user to control playback such as pausing a song or reducing the volume. The company has also gone an extra step to make sure that the audio quality of the speaker is impressive despite its small size.

“It goes one step further than tapping on the microphone in the Google Search app and getting a bunch of responses – it gives a conversational feel to what you are doing,” revealed Mario Queiroz, an executive at Google.

A spokesperson for the company also stated that the speaker is clever enough to identify a difference in voice patterns as well as differentiating background noise.

Alphabet stock closed the latest trading session at $802.79, an improvement of $2.41 or 0.30% compared to the value of the stock in the previous session.