Alphabet Inc (NASDAQ:GOOGL) and Facebook Inc (NASDAQ:FB) are currently enjoying a commanding lead as the companies with the most visited sites as reported by Comscore.
The two firms have massively dominated the online revenue industry in the U.S and their share of the market is so large that the rest of the competition is basically having a hard time staying alive. The latest research revealed that both Facebook and Google have the most visited websites based on unique visitors in the U.S. To put that into perspective, the online advertising industry is expected to register $83 billion in revenue. About 40 percent of the revenue will be generated by Google while Facebook will produce roughly 21 percent.
“Google sites had 241 million unique visitors while Facebook was second at 204 million,” stated a research company called Comscore which analyses online visits on computers and mobile devices.
The share by the rest of the competitors seems to be dwindling
Yahoo!, which is now owned by Verizon Communications Inc. (NYSE:VZ) was ranked third with 186 million visitors while AOL was ranked 11th with 154 million unique visitors. Yahoo and AOL had a market share of less than 5 percent each, significantly smaller than the number of visits reported by Google and Facebook. This gives a rough scale of just how big the gap between the big and small players currently is.
The rest of Google and Facebook’s competition occupies roughly 40 percent of the market share in terms of online revenue. Also, the two giants are focused on growing even bigger, meaning their market share could become even larger in the future, leaving the rest of the competition with less margins to play with. In fact, analysts have been describing Google and Facebook as a duopoly because they control a huge chunk of the market, leaving the rest of the competition almost powerless.
Google is reportedly making new changes to its homepage and this is expected to help in keeping users informed. Facebook on the other hand has been introducing more services and particularly those intended to take more advantage video presence on its platforms.
Facebook stock closed the latest trading session at $164.43.
