YuMe,Inc. (NYSE:YUME) Files An 8-K Changes in Registrant’s Certifying Accountant
ITEM 4.01    Change in Registrant's Certifying Accountant.

(a)    Dismissal of Independent Registered Public Accounting Firm.

The Audit Committee (the “Audit Committee”) of the Board of Directors of YuMe, Inc. (the “Company”) conducted a competitive process to select the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2017, in furtherance of the Company’s cost savings measures. As a result of this process, on April 18, 2017, the Audit Committee decided to dismiss PricewaterhouseCoopers LLP (“PWC”) as the Company’s independent registered public accounting firm effective upon the Company's filing of its Form 10-Q for the three month period ended March 31, 2017.

The audit reports of PWC on the consolidated financial statements of the Company for each of the two most recent fiscal years ended December 31, 2016 and December 31, 2015 did not contain an adverse opinion or a disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope or accounting principles.

During the Company's two most recent fiscal years ended December 31, 2016 and December 31, 2015 and during the subsequent interim period through April 18, 2017, (i) there were no disagreements with PWC on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedures that, if not resolved to PWC’s satisfaction, would have caused PWC to make reference to the subject matter of the disagreements in their reports on the consolidated financial statements for such years and (ii) there were no “reportable events” as defined in Item 304(a)(1)(v) of Regulation S-K.

The Company provided PWC with a copy of the disclosures in this report prior to filing with the Securities and Exchange Commission (the “SEC”) and requested that PWC furnish the Company a letter addressed to the Securities and Exchange Commission stating whether or not PWC agrees with the above statements. A copy of PWC’s letter dated April 21, 2017 to the SEC, stating whether it agrees with the statements made in this report, is filed as Exhibit 16.1 to this report.

ITEM 9.01    Financial Statements and Exhibits.

Exhibit 16.1:    Letter from PWC dated April 21, 2017 to the Securities and Exchange Commission.

About YuMe, Inc. (NYSE:YUME)

YuMe, Inc. (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior. The Company also offers demand-side platform (DSP), called YuMe for Advertisers, to find relevant audiences and deliver targeted advertising, and a supply-side platform (SSP), called YuMe for Publishers (YFP 5.0), which helps aggregate audiences, define audience characteristics and offer monetization opportunities for digital media property owners. Its technologies serve the specific needs of brand advertisers and enable them to find and target brand-receptive audiences across a range of Internet connected devices and digital media properties.

YuMe, Inc. (NYSE:YUME) Recent Trading Information

YuMe, Inc. (NYSE:YUME) closed its last trading session up +0.04 at 4.12 with 44,131 shares trading hands.