Starbucks Corporation (NASDAQ:SBUX) will open a dedicated mobile order and pay store next week in its Seattle headquarters building, Reuters reported, citing a letter the company sent to employees on Thursday.
The company’s headquarters building has two cafes that serve more than 5,000 employees.
One of those cafes is among the company’s top three stores in the United States for mobile ordering, according to the report.
Mobile orders will be routed to the new store, where customers can pick up drinks and see them being made.
Starbucks claimed that it offers “the largest and most robust mobile ecosystem of any retailer in the world.” Starbucks Rewards has more than 13 million members, with around 9 million are mobile paying customers.
Last week, Starbucks told its shareholders during the 25th annual meeting that it is expanding its Mobile Order & Pay platform to give customers more options to order their favorite food while on the go.
The company is working with Ford Motors to allow customers order Starbucks beverage from a Ford car using Amazon Alexa. Later this year, customers with a Ford car equipped with SYNC 3 will be able to order their favorite Starbucks beverage on the go by saying, “Alexa, ask Starbucks to start my order.”
Starbucks also shared more details on the expansion of My Starbucks barista, which is now available to more than 100,000 customers across the U.S. Powered by Artificial Intelligence for the Starbucks Mobile App, customers can now place their orders via voice command or messaging interface, delivering speed and convenience.
Meanwhile, Starbucks Corporation (NASDAQ:SBUX) told shareholder that it is expanding in China. The company now operates more than 2,600 stores in 127 cities in China and employs nearly 40,000 partners.
Starbucks also announced plans to create more than 240,000 jobs globally, including 68,000 in the U.S. The company is looking to open 12,000 new stores worldwide and 3,400 new stores in the U.S. by FY21.
Shares of Starbucks Corporation (NASDAQ:SBUX) were up 1.08% in the after-hour trading session. The stock is 4.76% for the year.
