Twitter Inc (NYSE:TWTR) will launch a live video service for companies on Tuesday, according to a new report.
Reports from The Information and Business Insider suggest that the social network has been working to make it easier for media organizations and advertisers to stream live video on its platform.
Citing a person familiar with the development, Business Insider reported that Twitter will announce the live video feature on Tuesday.
According to the person, companies will able to stream live video directly on Twitter using professional camera equipment. Currently, companies have to use the Twitter-owned Periscope live streaming app to stream live video on Twitter. It is difficult to use the Periscope app with professional equipment. Also, it is not directly integrated with Twitter.
Though users can stream live video on Twitter using the mobile app, but broadcasters need a simple way to stream on the social media site with professional equipment.
According to the reports, Twitter is making changes to its interface to let professional broadcasters bypass the Periscope app altogether and stream video directly from their Twitter accounts.
Twitter Betting on Live Video
Twitter has been struggling to gain new users.
The microblogging service thinks that it could attract more users to its platform by encouraging the creation of more live videos on its platform. In recent months, the social network has formed a number of its own live partnerships, including deals for the NFL’s Thursday Night Football games and financial news shows from Cheddar and Bloomberg. The company signed a deal to stream 15 e-sports events this year as well as secured a deal for the rights to National Lacrosse League games for 2017 and 2018, Engadget reported.
This week, the social network will also reveal partnerships “with firms that provide back-end services for live-video streaming,” according to the report from The Information.
Meanwhile, shares of Twitter Inc (NYSE:TWTR) are down over 7% for the year. The stock has fallen 10.45% during the last 12 months. The stock has dropped nearly 18% during the last six months.
Twitter, headquartered in San Francisco, California, has a market cap of around $11 billion. The company offers different products and services for users, advertisers, developers and data partners. Its products and services include Twitter, Periscope, Promoted Tweets, Promoted Accounts and Promoted Trends.
