Supreme Cannabis Co. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) has announced that it intends to appoint new independent director Jackie Poriadjian-Asch to its board of directors.

Poriadjian-Asch will bring leading consumer-facing brand expertise to the board. He is expected to be named to the board on Dec. 10.

“Jackie’s experience provides early-stage marketing and brand building expertise to call on as we enter this unique time in our industry,” Navdeep Dhaliwal, the CEO of Supreme Cannabis, said in a statement, noting that “she truly understands brand building in regulated and stigmatized industries, which can be directly applied to cannabis.”

Experience

Most recently, Poriadjian-Asch served as chief marketing officer and chief revenue officer at ecobee, where she helped the company achieve 30% market share in North America’s competitive smart home category.

In 2016, ahead of Canada Goose’s initial public offering, Poriadjian-Asch joined the company as chief marketing officer, focusing on global expansion and the growth of its direct-to-consumer business through their e-commerce platform and retail stores in the U.S., Canada and Europe.

Early in her career, Poriadjian-Asch spent nearly a decade building the Ultimate Fighting Championship’s (UFC) international business. She helped grow distribution of live events, content, merchandising and partnerships from 25 to more than 155 countries and territories. At UFC, she held several executive roles, including managing director of Europe, Middle East and Africa and senior vice president of global brand marketing.

Meanwhile, Poriadjian-Asch is currently working with start-ups and scaling companies through organizations such as the Lazaridis Institute.