The Supreme Cannabis Co. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) is launching a London-based investment platform to focus on opportunities in the U.K. and Europe’s CBD health and wellness space.
The investment platform, Supreme Heights, plans to make strategic investments in and provide support services to differentiated high-growth health and wellness businesses with focused brands and premium CBD offerings.
Focusing UK and Europe CBD Markets
Supreme has launched Supreme Heights as a separate entity that will solely address opportunities in the U.K. and Europe’s CBD health and wellness market.
Supreme Heights will benefit from Supreme’s regulatory, product commercialization, supply chain, marketing and capital markets expertise and corporate support services.
Supreme’s management team has experience supporting health and wellness companies operating in Canada and international markets and the new company will draw on Supreme’s experience launching premium brands.
“The rapidly evolving CBD markets in the UK and Europe present compelling investment opportunities given the promising environments for new health and wellness companies to establish differentiated brands and capture meaningful market share. Supreme Heights is positioned to quickly act on attractive opportunities and establish an early mover advantage in the space,” Supreme CEO Navdeep Dhaliwal stated.
“Supreme Heights will benefit from our experience launching some of the most premium cannabis brands in Canada and from the strong leadership and the deep industry connections of our UK partners. We look forward to driving value for Supreme Cannabis shareholders through this investment platform,” Dhaliwal added.
Patrick Morton will serve as the CEO of Supreme Heights. He brings over a decade of capital markets’ experience and deep industry relationships to Supreme Heights. Morton is a co-founder of Cannabis Invest UK, the UK’s leading cannabis investor conference. He has spent the past three years building a network of local and global cannabis and CBD companies, developing relationships with the U.K. and Europe’s institutional and high net worth investors and fueling discussion and action around global cannabis investment opportunities.
What’s Next
The completion of the investment by Supreme in Supreme Heights is subject to, among other things, the negotiation and execution of a mutually agreeable investment agreement and related documents and the satisfaction or waiver of any conditions precedent to the consummation of such investment.
