Investors seem to be happy with the launch of an e-commerce store by cannabis firm Westleaf (TSX-V: WL) (OTCQB: WSLFF) for customers in the province of Saskatchewan.

Shares of the company have jumped 17.65% following the announcement of the online store.

Westleaf E-Commerce Portal for Saskatchewan

On April 1, Westleaf announced it launched an e-commerce site for sales across the entire province of Saskatchewan.

The retail site, prairierecords.ca, offers consumers in the province a variety of products through the Prairie Records retail concept, which combines music and cannabis in an engaging online experience.

The site provides age-gated access to Prairie Records premium products, accessories and merchandise direct-to-consumers across Saskatchewan. The store has 65 individual SKUs of cannabis products in addition to a variety of accessories and merchandise.

Online purchases will be sent directly to consumers from the Prairie Records facility in Warman, Saskatchewan, while the same day delivery will be available to most of the province in the coming weeks.

Scott Hurd, the CEO of Westleaf, said that the “launch of online retail is an important next step in rolling out the Prairie Records brand across Saskatchewan and the rest of Western Canada over the coming months.”

“The province of Saskatchewan has proven to be a positive regulatory environment to launch our retail operations and we are pleased it is the first jurisdiction with a Prairie Records online presence,” Hurd noted.

Meanwhile, Westleaf plans to purchase two more stores in Saskatoon, which are scheduled to be open by April 20.

“By extending the Prairie Records brand across Saskatchewan, we will continue to build awareness around the unique retail experience both in store and online, which we believe will help build a strong customer base,” Adam Coates, the chief commercial officer at Westleaf, stated.