The search engine market is being led by Google with more than 77% of market share, followed by Baidu, Bing and Yahoo at approximately 8%, 7%, and 5%, respectively. In a bid to attract more users and boost its market share, Microsoft Corporation (NASDAQ:MSFT) is paying people to dump Google and search with Bing, according to a report from Wired.

Microsoft Loyalty Card for Search Engine

Microsoft introduced the incentives scheme in August 2016 in the United States. The tech giant is now expanding the program to the United Kingdom.

As part of the scheme, the company pays people to use Bing for making searchers instead of its competitors including Google and Yahoo.

“It’s a rewards program for using Microsoft’s products and services,” Kevin Stagg, head of consumer marketing at Microsoft, told Wired. “In the UK we’re launching with Bing and the Microsoft Stores”.

How to Apply for Rewards Scheme?

The process is very simple.

Sign up for the rewards scheme using a Microsoft Corporation (NASDAQ:MSFT) account and start collecting points. Every time, you will make a search on Bing or purchase something from the Microsoft Store, points will be collected to your account. You can then redeem those points for music and movies.

“The points can be redeemed for a number of Microsoft offerings,” Stagg said. “These might include free movies and music, or entry into larger prize sweepstakes”.

There are two levels of points to redeem. Level 1 members will be able to earn points for 10 searches a day while Level 2 members will be able to collect reward points for 50 searches a day. The number of searches used are refreshed each day.

Microsoft is planning to launch the rewards program in France, Germany, and Canada in the “coming weeks and months”.

Meanwhile, shares of Microsoft Corporation (NASDAQ:MSFT) closed up 2.37% on Friday. The stock is up more than 15 so far this year. During the last 12 months, the company’s share price has surged more than 38%.