Web.com Group Inc (NASDAQ:WEB) declared that it has completely acquired Yodle in an all-cash deal. Yodle is a prominent developer of cloud-based local digital marketing products for small businesses.
President, Chairman and CEO of Web.com David L. Brown, said that they are happy to have Yodle on board. Yodle creates and sells internet based marketing products that assist small businesses ub obtain new business and retaining existing clients. It is expected that blending the talent and products of two companies will lead to superior results.
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Brown said that Web.com will be in a better position to help small enterprises do well utilizing the internet and other technology thanks to the Yodle acquisition. Brown also said that the acquisition strengthens Web.com as a major provider of value-added digital marketing products, and the company’s exposure to higher growth segments by introducing new products and capabilities.
Both sides are hoping the two companies will be stronger together than as separate entities. The benefits they are looking for in the deal include:
- Strengthening Web.com’s rank and scale as a provider of internet marketing solutions for small enterprises.
- Producing opportunities to upsell as well as cross-sell across an enlarged 3.4 million subscriber base.
- Enhancement of Web.com’s commercial standing by introducing revenue streams with higher growth raes.
- Allowing Web.com to obtain cloud-based marketing products for all major verticals, office automation enterprise software and a marketing platform devoted to franchise enterprises
In relation to the Yodle acquisition, Web.com agreed to an amended 5-year credit facility consisting of a $390 million term loan, as well as a $150 million revolving credit facility. Around $200 million was borrowed from the term loan while $110 million was borrowed from the revolving facility.
The borrowings were utilized to give Yodle shareholders $300 million and meet around $10 million of deal-related expenses at closing. An extra $20 million will be released at the first anniversary of the closing day whereas $22 million will be dispersed at the second anniversary.
Only time will tell how much both companies benefit and whether the acquisition deal was worth the money spent.