Visa Inc (NYSE:V) has announced the renewal of its sponsorship of Canada’s Toronto International Film Festival for an additional five years until 2021. Through the sponsorship Visa cardholders will get special benefits. Visa will also get exclusive branding rights at one of the screening rooms. The 2017 edition of the Toronto International Film Festival will take place between September 7 and September 17 in Toronto.
“Visa has been a longtime sponsor and an important partner of TIFF, and we are thrilled to have their renewed support while continuing to grow together,” said the Director and chief executive officer of Toronto International Film Festival, Piers Handling.
Feature film premieres
With the sponsorship Visa is indicating its commitment to expanding access for lovers of film festivals and also providing Visa cardholders with exclusive value. Eagerly awaited feature films will premiere at The Princess of Wales Theatre Visa Screening Room. These films include First They Killed My Father which is directed by award-winning actress Angelina Jolie and The Carter Effect, which is produced by Drake and has Sean Menard as its director.
Another highly anticipated film is Mother which is starring Javier Bardem and Jennifer Lawrence. Its director is Darren Aronofsky. Suburbicon which is a George Clooney film and which stars Julianne Moore and Matt Damon will also be premiering.
Exclusive benefits
Some of the exclusive benefits that Visa Infinite Privilege and Visa Infinite cardholders will enjoy include early tickets access as well as access to Visa’s Infinite Lounge. Cardholders of Visa Infinite will also get access to a priority line which allows them early access to The Princess of Wales Theatre.
IMDb Studio, which will be involved in the production of exclusive interviews with various celebrities during the opening weekend of the film festival, will also be hosted at Visa Infinite Lounge. While individual tickets to the general public will be available for sale beginning September 4, 2017, Visa Infinite Privilege and Visa Infinite cardholders can buy their tickets starting August 30, 2017.
On Wednesday shares of Visa Inc fell by 0.86% to close the day at $103.18 a share.