Twitter Inc (NYSE:TWTR) has changed its mind in regards to Vine, an app from the app store that allows its users create and share 6-second looping videos. The social media company had earlier stated that it would be shutting down Vine, but this now seems to be incorrect. New reports indicate that the company is instead considering the sale of the video-sharing app. However, there is speculation that it will convert the Vine app into a pared-down camera app, called Vine Camera.
Having established a working relationship with the app’s creators, the transition of the Vine app, which is live today in Vine Camera, is expected to be straightforward. Apparently, Vine may have lost popularity with the emergence of the likes of Snapchat and video on Instagram platforms, and that’s the reason Twitter is considering a new move to make more marketable.
But it is a similar strategy that Facebook Inc’s (NASDAQ:FB) Instagram uses
The camera app will allow its users to make six-second looping videos, a strategy that is commonly used by Facebook-owned Instagram. In its optimism to achieve its intended enhancements, the Vine team writes, “In January, we are transitioning the Vine app to a pared-down Vine Camera. With this camera app you will still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone.”
Nonetheless, the Vine website will stay up and running according to a report in Variety. This is intended to give users an opportunity to continue watching past Vines but from January it will not be possible to post new videos. Twitter will also endeavor to move the Vine user base to Twitter.
Introducing a new way to stay tuned
Vine users will experience a modified way of following their favorite Vine stars on Twitter in the days ahead. However, the company has not revealed details of how it will be making this possible. Apparently, the company had earlier received acquisition bids, which it says it turned down. Meanwhile, Twitter’s stock closed at $18.63 a decline of $0.15 or 0.80%