Sprint Corp (NYSE:S) has announced that it will be offering monthly subscriptions for Amazon.com, Inc. (NASDAQ:AMZN) Prime service to its customers at a fee of $10.99 per month.
The monthly charge for Prime service will be offered on a month to month basis thus giving customers the option of paying for prime services only in the month that they want to be subscribed to the service. The monthly charge is rather pricey compared to the standard subscription fee of $99 for the whole year that Amazon charges. Nevertheless, it is a better alternative for those who do not want to use the Prime service throughout. The new offer, therefore, offers Sprint customers some degree of flexibility because they don’t have to be locked into the service.
The monthly option will be offered to Sprint customers only, and the monthly fee will be bundled with the regular service fee. Additionally, Sprint customers who wish to sign up for the service can do so on the carrier’s website. The firm aims to use the convenience of the offer to attract more customers. Sprint has been in a constant battle against the other players in the US carrier market as each tries to amass more customers than the other. The carrier battle has also seen the company restore its two-year contracts as well as offering twice the amount of data customers who switch to its services.
A spokeswoman from the company stated that the new subscription offer allows people to sign up easily for one month where users will gain access to all prime services. This includes delivery services and TV shows which will be available throughout the one-month period subscribed. They can then choose to cancel the subscription when it is not needed. Sprint’s main objective with the new offer is to attract customers who do not want a long-term commitment to the new service. The spokeswoman added that the new service was the only way to gain access to Amazon Prime services for just one month at a time.