SOCIAL REALITY, INC. (NASDAQ:SRAX) Files An 8-K Regulation FD DisclosureItem 7.01
Regulation FD Disclosure.
On December 4, 2017, Social Reality, Inc. (the “Company”) met with strategic institutional investors and disclosed the following changes in the Company’s capital structure that occurred from the Company’s 4th fiscal quarter beginning October 1, 2017 through the date hereof:
Investor(s) in the Company’s April 2017 debenture financing (“April 2017 Offering”) converted an aggregate of $2,335,000 of debentures into 778,336 shares of Class A common stock (“Common Stock”).
Investor(s) in the Company’s April 2017 Offering exercised an aggregate of 176,668 Series A common stock purchase warrants at an exercise price of $3.00 per share, resulting in gross proceeds to the Company of $530,004.
An aggregate of 567,096 Common Stock purchase warrants, having exercise prices of $7.50, per share, expired on October 31, 2017.
The Company paid an investor, to a put obligation, approximately $1.567 million in cash from the proceeds of the Company’s October 27, 2017 debenture financing in exchange for the cancellation of 580,000 Common Stock purchase warrants, having an exercise price of $5.00 per share.
to the foregoing updates to the Company’s capital structure, the Company now has 9,325,430 shares of Common Stock issued and outstanding, $7,845,157.78 of 12.5% senior secured convertible debentures outstanding at a current conversion price of $3.00, and 3,783,503 Common Stock purchase warrants outstanding, with an average exercise price of $4.60 per share, and terms expiring from January 24, 2018 to October 28, 2022.
The information contained in this Item 7.01 to this Current Report on Form 8-K and the exhibit attached hereto pertaining to this item shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall such information or such exhibits be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing. The information set forth in the exhibits to this Form 8-K relating to this item 7.01 shall not be deemed an admission as to the materiality of any information in this report that is required to be disclosed solely to satisfy the requirements of Regulation FD.
About SOCIAL REALITY, INC. (NASDAQ:SRAX)
Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.