On December 4 Puration Inc (OTCMKTS:PURA) announced that its cannabis product will be available in the Southeast US market courtesy of its distribution partnership with Savannah Distributing Company.
The company revealed that it had received the first order for its proprietary EVERx CBD Sports Water from Savanna Distributing Company. This is a big deal for Puration considering Savannah’s distribution influence in the region. Savanna has been in business for over 7 decades dealing with notable beverage brands including locally brewed beer and assorted wines and champagnes.
Commenting on the pivotal distribution partnership, Puration Chief executive Officer, Brian Shibley said, “We are especially excited about the distribution partnership with Savannah Distributing and honored to have our EVERx product recognized by an organization of their caliber. Their leadership and breadth of distribution enables us to expand EVERx sales into the Southeast US with the best possible partner.”
Distribution Strategy
Puration like every other Cannabis-based company is in a rush to establish strong distribution networks for its products ahead of the Presidential assent on the 2018 Farm Bill which speculators believe will open up retail outlets for stakeholders in the CBD sector. The company is carrying out a rigorous campaign to stretch its coverage and the Savannah deal is one among a number of strategic partnerships the company is working on.
Puration is betting big on its innovative EVERx CBD Sports Water which it unveiled in spring last year. The product that is infused with twice the CBD of other competing brands has already exhibited positive results in the market and is responsible for the company’s 600% growth in revenue last year.
The company is projecting its 2018 revenue at $1 million with emphasis placed on EVERx CBD Sports Water. Puration managed to double CBD content in the water while maintaining the beverage’s clear appearance and quenching taste using cutting edge technology not available to competitors.