Oracle Corporation (NYSE:ORCL) has disclosed that its suite of enterprise software products has been deployed by Purcotton in a bid to boost its retail business. Purcotton, a Winner Medical Group subsidiary which deals in cotton-based products that are medical grade, is focused on offering its customers goods that are eco-friendly, comfortable and safe in medical care, feminine care as well as in baby and mother care.
Since it was founded eight years ago, Purcotton now manages approximately 114 stores in various shopping malls spread across China. And in order to meet demand from omnichannel consumers, Purcotton also runs e-commerce platforms. In the last four years sales of Purcotton products have doubled on JD.Com Inc (ADR) (NASDAQ:JD) and Alibaba Group Holding Ltd (NYSE:BABA) Tmall.com, two of the biggest e-commerce platforms in China.
Singles Day
In last year’s edition of China’s biggest online shopping festival, Singles Day, 1,180,000 orders of Purcotton products were placed online and these orders were worth more than RMB260 million. The choice of Oracle’s software was influenced by the fact that Purcotton wanted a solution that was scaleable and on which omnichannel growth could be built on.
“We plan to open between 30 and 40 stores every year, with a goal of increasing our total revenue 100% annually … Oracle Retail has the industry experience and retail specific solutions to support our growth strategy,” said PurCotton Group’s managing director, Li Jianquan.
Cloud success
Purcotton was assisted by professional services firm Accenture Plc (NYSE:ACN) in deploying the Oracle suite of software products which included Oracle Retail Allocation, Oracle Retail Merchandising System, Oracle Retail Assortment Planning, Oracle Retail Merchandise Financial Planning and Oracle Retail Merchandising Insight.
The deployment of Oracle products by Purcotton coincides with a revelation by the co-chief executive officer of the enterprise software maker, Mark Hurd, that the doubling of cloud computing sales staff is beginning to bear fruit. Though Oracle is facing stiff competition in cloud computing from the likes of Amazon Web Services, Google Cloud and Microsoft Azure, it remains one of the pre-internet technology companies that are succeeding in the cloud space.
On Wednesday shares of Oracle Corporation rose by 0.86% to close the day at $49.25.