The stock of Oracle Corporation (NYSE:ORCL) closed at $49.70 losing 0.56% in yesterday’s trading session. The Sports and Entertainment Marketplace has over the years taken advantage of Oracle Hospitality’s cloud. This has contributed much towards taking the fan experience a notch higher. The venue management software is one of the company’s remarkable tools and it has plans underway to ensure that it boosts its service delivery.

Oracle Hospitality has an impressive track record and it is happy about the progress it has made in the area of product innovation. The company has channeled a large chunk of its resources towards ensuring that it empowers most of the venue operators that depend on it to serve fans with top class services.

A recent research conducted by Oracle Hospitality concluded that most fans anticipate both speed and reliability. The Simphony Cloud platform cuts down on waiting time for this purpose. The POS integrates with Oracle Hospitality’s flexible Gift & Loyalty solution to enable personalization and fan recognition. An integrated back office suite provides cloud solutions designed to cut down on costs, theft and wastes while at the same time delivering high end reporting capabilities.

The vice president in charge of CX Engagement Solutions at Oracle, Stephen Fioretti, opined, “Integrating cutting edge technology such as AI, Oracle Sales Cloud helps sales professionals address these needs to elevate customer engagements and drive competitive differentiation.”

A large number of businesses have been taking advantage of the Oracle Sales Cloud and as a result most of them have been seen to thrive. They have been leveraging the innovative technologies such as artificial intelligence (AI) and data towards the creation of smarter sales experiences for customers and sales teams as well.