Market Exclusive

Mislabeling Triggers Recall Of 70,000 Pounds Of Pizza At Whole Foods (NASDAQ:WFM)

Whole Foods Markets, Inc. (NASDAQ:WFM) is in the process of pulling lots of frozen pizza from its shelves. More than 70,000 pounds of pepperoni pizza are being recalled over misbranding issues. The problem was that the pizzas being recalled were wrongly labeled as being beef-based when they were actually pork-based.

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There is no health alarm over Whole Foods’s pizza recall. The recall has been classified as a Class II recall, which means that health risks resulting from the labeling confusion are low. However, because of factors such as religious beliefs and possible allergic reactions to pork, some Whole Foods customers could be adversely affected if they consume the misbranded pizzas.

However, there have not been any reports about people being affected by Whole Food’s mislabeled pepperoni pizza. It is emerging that the pizza misbranding problem stemmed from Whole Foods switching suppliers. However, the mix-up was discovered during label review.

The recall

The pizza recall affects certain 10-ounce and 19-ounce pizza packages produced in the period between Jan. 5, 2015 and Jan. 22, 2016. The items had sell-by dates ranging from Jan. 12, 2015 to Jan. 30, 2016. The affected packages were delivered to New Hampshire, New York, New Jersey, Rhode Island, Connecticut and Maine.

Some 74,000 pounds of the mislabeled pepperoni pizza are being recalled.

Whole Foods sells mainly organic foods as well as items that meet special dietary needs of its customers. Obviously, that involves making sure that items are accurately labeled so that customers are sure what they are buying and/or consuming.

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