Alphabet Inc (NASDAQ:GOOGL) might after all not be the only tech giant to have made huge strides on autonomous driving while leveraging artificial intelligence. Microsoft Corporation (NASDAQ:MSFT), which has been dead silent on the issue, also appears to be making important strides having revealed its own plans at this year’s Consumer Electronic Show.
Microsoft Autonomous Car
The Microsoft autonomous vehicle is the latest addition to the self-driving spectacle that is set to revolutionize the auto industry. The tech giant is allowing attendees to test drive its latest innovation as it seeks to show how the cloud and AI will play an important role in autonomous cars in future.
Pushing for a safe and secure end-to-end mobility is Microsoft’s main objective with the latest push on autonomous cars, which has seen it partner with five firms including insurance company RE. With the partnership, the company has displayed how Artificial intelligence can be used to display real-time traffic, essential for ensuring safe autonomous driving.
“This collaboration at CES 2017 is another example of how we work together to continue testing, to see what sticks, and to help automakers bring truly personalized experiences to drivers and services that learn unique behaviors and can make improvements over time,” said Microsoft VP of business development, Kevin Dallas.
Microsoft Autonomous Driving Partnerships
Microsoft has collaborated with German-based IAV, which will provide the necessary technology for navigating cars autonomously. The German company has already developed a highly automated self-driving technology capable of connecting with infrastructure as well as pedestrians and Microsoft Azure.
Other partners include NXP Semiconductors NV (NASDAQ:NXPI) that is to provide 4G/LTE provision essential for enabling V2V and V2I communication. The company is also to display improved road safety and traffic flow using secure communications.
Its role in the partnership is to use all the gathered data via sensors to develop personalized insurance models, specifically for the autonomous car industry.
Microsoft stock was down by 0.45% in Wednesday trading session closing the day at $62.30 a share.