Microsoft Corporation’s (NASDAQ:MSFT) LinkedIn reported 500 million users on its business-oriented social network.
Total number of users in general
This is an increase from the 467 million users reported last year in October. The platform does not provide daily or monthly active users, instead it considers all users in general. Some users visit the platform sporadically probably to update their resumes or look out for new job opportunities. LinkedIn does not also disclose how many of its users are paying as opposed to people accessing the site for free.
The 500 million users are from more than 200 nations. The platform features more than 10 million active job posts as well as data about more than 9 million business organization. This is according to blog post released by the vice president of growth and international products for Mountain View, Aatif Awan.
According to Apptopia, a firm that tracks the usage of web properties, the estimate the LinkedIn had approximately 227 million active users on a monthly basis in January. The figure rose to 240 million in February and finally 260 million in March. In April the figure is approximately 252 million active users.
Acquisition by Microsoft
Microsoft announced its intention to acquire LinkedIn in June for $26.2 billion. In return, Microsoft got access to significant data it can use to boost its business software products especially the Microsoft Dynamics CRM. Satya Nadella chief executive of Microsoft said, “Data will boost Microsoft Dynamics CRM- software used by salespeople to create, track and close ales deals.”
Salesforce.com Inc (NYSE:CRM) too had hoped to acquire LinkedIn but Microsoft preempted it. The plan between LinkedIn and Microsoft lead to concentration at the company who sometimes partner with Microsoft and other times they are rivals.
Source of income for LinkedIn
The platform makes income from the paid subscriptions from corporate human resources as well as others seeking to find, hire and recruit skilled personnel. However the data comes in handy for a range of competitive analysis and other related tacks. Journalists use the site to find more about companies and their staff.
Microsoft stock closed at $67.53 on Monday after a rise $1.13 or 1.70%.