LinkedIn’s future as a one stop shop for online job search could be challenged if reports that Alphabet Inc. (NASDAQ:GOOGL) is working on its own job search app is anything to go by. The Microsoft Corporation (NASDAQ:MSFT) site has long dominated the business, but as it stands, its dominance in the space could come under threat sooner rather than later.
Google Hire vs. LinkedIn
The search giant is reportedly working on what it calls Google Hire that will help its G Suite customers manage their hiring process more effectively. The service under development will allow companies to post job listings so that people can search and apply for jobs.
Google has already confirmed that it is indeed working on what could be the next big thing when it comes to job searching applications.
“Google Hire is a product under development that will help G Suite customers manage their hiring process more effectively. The product will allow employers to collect candidate applications online. Only information that a candidate voluntarily provides would be passed to a prospective employer as part of their online application. Private information will not be shared,” Google said in a statement
This is the last thing that Microsoft needs at the moment if history is anything to go by. The software giant has not been the best when it comes to generating substantial value from its acquisitions on the back of stiff competition.
Google Hire Threat
Acquired for $26 billion, LinkedIn boasts of a customer base of 500 million members across the globe. The app has enjoyed immense growth since its inception in 2003. Integration of Microsoft Outlook and Office Suite last year now enables members to work on their applications and transition them into job applications with ease.