JRjr33, INC. (NYSEMKT:JRJR) Files An 8-K Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing

JRjr33, INC. (NYSEMKT:JRJR) Files An 8-K Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing
Item 3.01 Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing.

On April 18, 2017, JRjr 33, Inc. (the “Company”) received a letter from the NYSE MKT LLC (the “NYSE”) notifying the Company that it is not in compliance with Section 802.01E of the NYSE Listed Company Manual as a result of its failure to timely file its Annual Report on Form 10-K for the year ended December 31, 2016 (the “Form 10-K”) with the Securities and Exchange Commission. The filing of the report is a condition for the Company’s continued listing on the NYSE MKT as required by Sections 134 and 1101 of the NYSE Company Guide.
The Company primarily attributes the delay to fieldwork beginning later than planned as a result of its decision to change auditors and other professionals involved in assisting it with its filing process. The Company intends to file the Form 10-K as soon as reasonably practicable after completion of the audit. The Company must submit a plan to the NYSE by May 18, 2017 advising of actions it has taken or will take to regain compliance with the continued listed standards. The Company can regain compliance with the NYSE listing standards before October 18, 2017 by filing the Form 10-K with the SEC prior to that date. If the Company fails to file the Form 10-K by the NYSE’s compliance deadline, the NYSE may grant, at its sole discretion, an extension of up to six additional months for the Company to regain compliance, depending on the specific circumstances. The letter from the NYSE also notes that the NYSE may nevertheless commence delisting proceedings at any time if it deems that the circumstances warrant.
Until the Company files the Form 10-K, the Company’s common stock will remain listed on the NYSE under the symbol “JRJR,” but will be assigned a late filer (“LF”) indicator to signify late filing status and the Company will be posted to the late filers list on the Listing Standards Filing Status page on the NYSE website.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
> Exhibit 99.1 Press release issued by JRjr33, Inc. dated April 19, 2017

About JRjr33, INC. (NYSEMKT:JRJR)

JRjr33, Inc. (JRJR), formerly CVSL Inc., offers a platform of direct-to-consumer brands. The Company operates through the segments, which include Gourmet Food, Nutritional and Wellness, Home Decor, Publishing and Printing, and Other. The Gourmet Food Products segment consists of operations related to the production and sale of hand-crafted spices, oils and other food products from around the world. The Home Decor segment consists of operations related to the production and sale of premium hand-crafted baskets, and the selling of products for the home, including pottery, cleaning, health, beauty, home, outdoor and customizable vinyl expressions for display. The Nutritionals and Wellness segment consists of operations related to the selling of nutritional supplements and skin care products. The Publishing and Printing Segment consists of the operations of Happenings Communications Group, Inc. and Paperly, Inc. The Other Segment consists of the operations of Tomboy Tools, Inc.

JRjr33, INC. (NYSEMKT:JRJR) Recent Trading Information

JRjr33, INC. (NYSEMKT:JRJR) closed its last trading session 00.000 at 0.510 with 79,738 shares trading hands.

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