Whether or not it was a calculated move Nokia Corp’s (ADR) (NYSE:NOK) come back into the smartphone has begun yielding fruits. The latest news indicates that its newest handset, Nokia 6, which was revealed earlier this month sold like a hot cake. The initial stock sold out in just a minute in the Chinese e-commerce portal JD.com. It may not be clear yet how many pieces were available for purchase but the device, which is the first to dot the Finnish giant’s name, has gained tremendous popularity in China.
Apparently, it is only available in the Chinese market but since January 4 it has garnered over one million registrations. It went up for sale on January 19 and more than 250,000 buyers have already shown interest in it. The new twist of events is expected to heighten the confidence of HMD Global, official licensee of Nokia-branded phones, which is planning to bring other products on board on February 26.
The phone’s tremendous popularity expresses customer’s loyalty of Nokia
Nokia has literally stood the test of time, which triggers the possibility of a comeback of the age-old brand. Its success and customer’s loyalty may also necessitate expansion to other markets even though there are no indications for this. Meanwhile, there are speculations that HMD Global is likely to launch a new flagship, Nokia 8 next month.
Features of Nokia 6
First and foremost, it is sporting a 5.3-inch screen which comes with a 2.5 Gorilla Glass protection. It is being powered by a Qualcomm Snapdragon 430 processor with notable 4GB RAM and 64GB of storage. The device packs a 16MP rear unit for the camera, an 8MP front shooter, and a f/2.0 aperture. Word has it that it will be running Android 7.0 Nougat, thanks to 3000 mAh battery backup. Other notable features include connectivity via Wi-Fi, USB-OTG, GPS and Bluetooth 4.1.
Nokia 6 weighs 169g and will be selling at ¥1699 through the JD Mall. Meanwhile, Nokia’s stock closed at $4.74 witnessing an increase of $0.05 or 1.07%.