Many businesses are now embracing Artificial Intelligence to sustain and enhance communication with their shoppers. Facebook Inc (NASDAQ:FB) is one of the many entities that is constantly introducing new ways of interacting with its users. However, it seems like Messenger bots are not creating the desired impact on its social network.
In that regard, Facebook will be redefining its functionality in an effort to keep its customers in the know. One of the launch partners for the bot platform, Everlane, says that the social giant is upgrading the Messenger platform with email. This will incorporate simple persistent menus, which will also capture those without the opportunity of chatting with the bot.
The new developer features will provide exclusive options
The new changes include “persistent menus” that will enhance bot functionalities. The menu options will direct the bot to the likes of “Featured Items” or frequently asked questions. Rather than using an open conversation window, users can easily find and select whatever they want from all the features that a bot will be offering. The customer can quickly click on areas of interest.
Businesses will also have a lot to benefit from the new features. For example, they will be able to modify more messages and parts of a post shared by the user. In praising the update, the company explains, “Developers can customize the content (image, message, button) that appears when people share a message with friends from your bot and link to a website to the bot itself.”
But what problems were Facebook’s bots experiencing?
Artificial Intelligence is quickly becoming very common even though it works well for only a few tasks. For example, it eases the whole purchasing and asking question process. However, Facebook’s bots are not clear how to get started given that the directory of bots in Messenger was not available.
Apart from this, it was not obvious how to get a bot talking or even navigate back and forth through the bot’s sections. Meanwhile, Facebook’s stock closed at $136.76 a fall of $0.66 or 0.48%.