The higher the quality of the Facebook Inc (NASDAQ:FB)’s videos, the more people are expected to watch them. So the company is providing video creators with more metrics that let them know what works and what doesn’t work.
Facebook Page Insights will display the total number of minutes spent by the viewer in watching the videos. It will also shed light on the number of times folks viewed the videos up to the duration of 10 seconds or viewed 97% of the video as well as whether the duration of the video was less than 10 seconds. The company’s Page Insights for videos are also being changed to make it easy to read and will include
- Views
- Minutes Watched
- Average View Duration
- Audience Retention
- Average % Completion
- 10-Second Views
- Unique Viewers
Page owners will obtain two new metrics- total minutes of watch time as well as the number of views that goes on for more than ten seconds.
Facebook commented that the total watch time, i.e., the consecutive minutes viewing of video, has been figured out to be one of the top requested metrics from publishers. This new metric introduced could potentially revolutionize advertising campaigns.
Video creators can now view the number of people that watched their videos with the sound on or off. This will disclose some vital information regarding a page’s audience. For instance, if a Page’s videos are usually viewed with the sound off, it could be deduced that their audience mainly uses Facebook at college or work-places where sound cannot be turned on.
The social giant recently conducted a study with Nielsen that discovered 47% of the value in a video clip was provided in the first three seconds. Facebook boasts of hundred million hours of video viewing as well as 8 billion views per day. As opposed to YouTube, where folk have a purpose in viewing specific videos or watch what their favorite publishers have released video viewing in facebook is not directed.
Facebook is engaged in competition with YouTube for advertising video content as well as views. The company has added metrics sought for a long time by publishers as well as the advertisers.