As Facebook Inc (NASDAQ:FB) continue to heighten its growth, it has officially enabled marketers to turn their Messenger bots into ad bots. The messenger has stability as a communications channel, and it is different from its social network parent Facebook.
Advertisers and developers will now be able to petition for messages through sponsored News Feed posts. There is a lot that brands will also have to gain from the new version of the platform, which enables them to run ads within an exact open conversation on the Messenger.
The provision of a new updated platform version 1.3 comes six months after Facebook reported that it was starting to assess the feature among a small group of brands and users. The timing is just right according to David Marcus, VP of products for Messenger, who was speaking at the Web Summit conference in Lisbon, Portugal.
It is an addition to Facebook’s collection of tools
Last month, Facebook rolled out a suite of tools that are aimed at creating a social and real world consumer life into its platform. Some of the tools that are in use include tailored appointment cards within Messenger. However, the company is yet to make any money from the customer service transactions emanating from the bot. Nonetheless, Facebook will do anything possible to ensure that various functions of companies are serving the customers’ needs as per expectations.
More updates from Facebook’s version 1.3 platform
Facebook will not rest at the announcement of the 1.3 messenger. Other updates will come along with the bots. There will be others the likes of reference Params for M.me Referral Links, which will allow developers to determine the source of bot traffic. They can also use Deep Linking for M.me Referral Links to deep link someone into a particular bot experience. Others include List Template, which will influence new list templates while Pre-Checked Plugin will help in the addition of a checkbox plugin that will in return permit customers to have a Messenger conversation with their business.
Meanwhile, data affiliation between WhatsApp and Facebook is under scrutiny by the European Union, having rubbed many users the wrong way. Facebook closed its trading session at $124.22 witnessing an increase of $2.07 or 1.69%.