Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for product brands and brick-and-mortar retailers, announced that Harold ‘Hal’ Brierley, chairman of the board of directors has stepped down from his role as chairman of the board and will transition to a senior advisory board member due to a recently announced commitment to the Brierley Institute for Customer Engagement at Southern Methodist University (SMU). Andrew Levi, founder and CEO will be appointed to chairman of the board.
“We appreciate the human and financial capital Hal has brought to Blue Calypso and understand his decision to oversee the nation’s first academic institute devoted to studying the ties that bind customers to services and products,” said Blue Calypso CEO, Andrew Levi.
“As a major shareholder, I will continue to support Blue Calypso in my advisory role and look forward to working with management to develop its customer engagement products,” said Brierley.
With this board change, Blue Calypso’s board is now comprised of four members, three of whom are independent directors.
About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016” and was named “Shopping Marketing Editors’ Choice” by the Path to Purchase Institute. For more information about the company, please visit www.bluecalypso.com.