AT&T Inc (NYSE:T) has today made the much awaited announcement. It has expressed its willingness to extend its sponsorship deal with Soccer United Marketing. The industry leader will continue sponsoring MLS, Mexican as well as the United States national soccer teams as provided by the new agreement.
One of the top executives working with the company has expressed great optimism. He said that by end of the new agreement they will have shown great support to soccer in the US for about a decade. Sometime back, the provider offered sponsorship to MLS All-Star Game. The company has dismissed claims that it is planning to continue marketing around domestic soccer in future.
AT&T’s AVP of Corporate Sponsorships, Ryan Luckey in a recent board meeting said, “Soccer has tremendous global appeal and, as a long-time sponsor of MLS, we’re seeing increased interest in North America, especially among young, diverse and tech-savvy fans. Soccer definitely hits the sweet spot for our brand and business.”
Decision Day, which happens to be the last day of the regular season, will have all the league’s 22 teams swing into action. Fan lovers will be treated to a one of a kind experience considering that all the participants will start playing at the same time. Experts have referred to it as something that will culminate into a tremendous amount of playoff drama.
Luckey has been quite outspoken in the recent times. He sees MLS Decision Day as a pretty special thing and affirms it will offer fans an exciting experience. The top company executive did not shy away from revealing the fact that they needed the fans in a major way.
He termed it an amazing way for the giant company to get the feeling that it was the perfect ticket for people to stay connected to all the action they had been anticipating. It believes that quite a large percentage of people are greatly drawn to sporting activities and this was going to be one of the best turns. The company has made an attractive promise citing that it would soon be sponsoring women’s, men’s, and youth national teams according to Forbes.