Apple Inc. (NASDAQ:AAPL) is planning for a massive one-day Black Friday sale, having opted out of the practice last year. The company has already sent emails to customers, confirming it will be offering deals at both its online and physical stores. It is, however, at this point, unclear the kind of deals the company plans to offer having failed to issue any hints.
Apple Black Friday Deals
Unlike in the past where the company offered small discounts on products costing thousands of dollars, the company could offer huge discounts in a bid to attract huge traffic. While Black Friday offers will run for one day, Apple promises two-day delivery that it hopes will help it fend off competition from other players also selling similar products.
Thanks to partnership with Postmates, the company will also offer two-hour delivery services in select marketplaces. Opening hours in retail stores will differ by location but the company has promised customers expanded opening and closing times.
A new webpage on the company’s official site dedicated to Black Friday offers also points to curated gift collections as well as music and photography gifts. Toys and games will also be on offer in addition devices such as iPhones, iPad MacBook and Apple Watch.
Apple Mega Return
Last year the company decided against participating in the holiday shopping bonanza reiterating that as long as its employees were happy the same was good for business. Fast forward, it appears the company now wants to attract more sales as people move to gift their loved ones, with some of the best products on offer.
Apple business has slowed in recent years, iPhone sales having tanked to levels not seen before. Participating in Black Friday is now seen as one of the options the company hopes to use to place itself at the heart of consumers spending spree.
It awaits to be seen the kind of deals the company will offer as well as the financial impact the same will have on the company’s quarterly and full-year earnings.
Apple stock was unchanged in Tuesday trading session having rallied by $0.07 to close the day at a high of $111.80 a share.