Amazon.com, Inc (NASDAQ:AMZN) Music Unlimited is the newest brand on demand within the streaming music industry, having been launched only a month ago in the U.S. However, the company will not reveal the numbers for the US service, but it is for sure that it’s going head to head with Apple Inc (NASDAQ:AAPL) Apple Music, Spotify, Alphabet Inc (NASDAQ:GOOGL) Google and the rest. The battlefield is expected to grow even larger given that the service has already found a base in the UK and later on, it will be live in Germany and Austria.
In response to people’s reaction over the service, VP of Amazon Music Steve Boom said, “We’ve been thrilled with customer response to the launch of Amazon Music Unlimited in the U.S. last month, and we’re excited to quickly bring the service to customers in the UK.”
Amazon Music Unlimited has a lot to offer
Music Unlimited is Amazon’s second attempt to bring in users with a streaming music service. Notably, a lot of Echo owners have already subscribed to Spotify or Pandora meaning Amazon is somewhat late to the party. However, the writing is on the wall that it is not relenting. In fact, it is hitting the ground with extra functionality, which is expected to get more people to switch or better still try a streaming service for the first time. It has built its music service on a tight integration, and those that have found it difficult to navigate around Spotify with Alexa and the Echo may just pull a switch surprise.
The service from the e-commerce giant will cost £7.99 per month or £79 per year respectively for prime members while non-prime members will pay £9.99 per month. Those with Prime membership in the UK will pay £5.99 per month or £79 per year. All these payments will give access to some 40 million songs on tap.
The future of voice-controlled music
A free Amazon Music Unlimited trial from Alexa can justify this better according to Jeff Bezos, Amazon CEO. He says it is easy to navigate around until one can obtain a match of the songs they are looking for or wish to listen to including those from a particular decade. Meanwhile, Amazon will ride against it rival thanks to its Echo hardware, which has an exclusive cheap plan that is likely to lure new users to the platform.
Amazon’s stock was trading at $719.07, a decline of $19.94 or 2.70% since yesterday.